Book "The Energy of Storytelling. Stories, Archetypes, Trends in Business Communications"

Oksana Todorova

What is the book about?

"The Energy of Storytelling. Stories, Archetypes, Trends in Business Communications" by Oksana Todorova
The creation of this book is an attempt to understand the mechanics of personal evolution, to find sources of energy, and to understand the principles of our deep transformation.

On the pages of the book, we explored the thoughts of ancient authors and our contemporaries, analyzed the anatomy of storytelling, the influence of archetypes on our perception of images and brands, analyzed stories of various formats, and consolidated the knowledge gained on relevant modern examples. We sought to collect useful information from various industries, because, according to the Medici effect, it is at the intersection of cultures, industries, and worldviews that something new, creative, and nourishing for professional development is born.

In this book we

realized effective tools of corporate communications - storytelling theory and archetype theory;

reviewed trends in marketing communications;

have gathered a collection of unique examples - winners and participants of the "Best Corporate Media of Ukraine" competition for 2021-2023.

We also supplemented the publication with exclusive stories and author's cases of representatives of Ukrainian and international business.