The Book The Creative Act: A Way of Being Rick Rubin

Most music producers are known for their distinctive sound. Rick Rubin, MTV's most influential producer of the past 20 years and one of the 100 most influential people in the world according to the Times, is famous for something else: his ability to create a space in which artists of different genres and styles can realize who they really are and what they have to offer the world.

His creative method is to help everyone transcend imposed expectations and restore a state of innocence in which unexpected discoveries become inevitable.

Rick Rubin convincingly proves that creativity is not a profession or a result, but a way of perceiving the world, and everyone can find enough space for it in their life.