In this book, Jim Collins analyzes the activities and structure of companies that have managed to break into the top league of business. He selected companies that, despite all the crises, have shown the best results in their industry for fifteen years in a row. How did Gillette, Kimberly-Clark, Philip Morris and others manage to set such a high bar? Jim Collins has derived a formula - nine steps that will allow you to spin the flywheel of success to a speed that brings crazy profits.
