Book Differentiate or Die Jack Trout, Steve Rivkin

The problem of too wide a choice affects not only the consumer, but also the manufacturer or seller. Now it is not enough to produce a quality product and fulfill the whims of the client - everyone does it. So how to stand out among dozens, hundreds, thousands of identical products? Jack Trout and Steve Rivkin will teach you how to attract the buyer's attention and stand out among products of the same category. The authors offer several universal, not tied to a specific product, ways of differentiation and give examples of successful companies that have achieved success in this.