The book "Made with Conscientiousness. Strategies of Visionary Companies"

Jim Collins, Jerry Porras

ABOUT THE BOOK "MADE FOR CONSCIENCE"
 

What separates truly outstanding companies from the rest? Drawing on years of research, the legendary Jim Collins and Professor Jerry Porras cite numerous examples of companies that are truly visionary. Their success stories should motivate today's managers to build businesses with a conscience.

The founders’ passion combined with their centuries-old drive to run a business has resulted in fundamental principles and tools that are especially relevant today. In each chapter, the authors reveal the mechanisms by which outstanding managers of different eras overcame obstacles and implemented ambitious plans. There is no universal secret ingredient, but by studying the invaluable experience of market leaders, you can find your own unique path to success.

ABOUT THE AUTHORS
Jim Collins is an American business consultant and bestselling author. In his works, he reveals the conditions for building a successful business and the key differences between successful projects and those that are destined to fail. He is published in Harvard Business Review, BusinessWeek, and Fortune.

Jerry Porras is an American organizational theorist, a specialist in the field of organizational behavior and change, and a professor emeritus at the Stanford University Graduate School of Business.