Book "Cultural Map, Barriers to Intercultural Communication in Business"

Erin Meyer

WHAT IS THE BOOK "CULTURAL MAP, BARRIERS TO INTERCULTURAL COMMUNICATION IN BUSINESS" BY ERIN MEYER ABOUT?

What the Briton thought: "SOMEONE IS STUPID."
What he said: "ORIGINAL."
What the Dutchman heard: "HE LIKES MY IDEA!".
On the one hand, it's a joke, and on the other, it's an example of cross-cultural confusion.
And, unfortunately, similar misunderstandings can turn into quarrels and break up business deals. But how to avoid this and build harmonious work if you work with foreigners? How to channel the directness of the French, the punctuality of the Germans, the openness of the Americans or the silence of the Chinese for the benefit of the entire group and help them understand each other? This is what international cooperation consultant Erin Meyer tells us.

WHO IS THE BOOK FOR?

For a wide range of readers, anyone who wants to understand the main problems of business communication that arise due to cultural differences, as well as learn the most effective ways to solve them.

THE BOOK "CULTURAL MAP" BY ERIN MEYER IS WORTH BUYING. WHY?

Using real stories, the author demonstrates how representatives of different cultures interact, analyzes typical mistakes, and teaches you to look at the situation through the eyes of subordinates or managers who grew up in another culture. The author also offers an effective tool: an eight-step model, thanks to which the effectiveness of an international team will increase many times over.

ABOUT THE AUTHOR

Erin Meyer is a cross-cultural communication consultant and professor at INSEAD. Born and raised in the United States, she spent her youth in Europe and Africa, and now lives in France. She is published in Harvard Business Review, New York Times, Forbes, and Times of India. In 2019, she was named one of the 50 most influential business authors by Thinkers50. Source: https://nashformat.ua/products/kulturna-karta-bar-ery-mizhkulturnogo-spilkuvannya-v-biznesi-709392