The book "Goal. The Process of Continuous Improvement (Anniversary Edition)"

Eliyahu Goldratt, Jeff Cox

ABOUT THE BOOK "GOAL. THE PROCESS OF CONTINUOUS IMPROVEMENT"

Imagine that you have exactly three months to get your business out of the crisis, or you will lose everything. What will you do? This book will show you how to get out of a difficult situation or improve an already working model. Eliyahu Goldratt's business novel, co-written with Jeff Cox, has become a classic and has helped hundreds of companies around the world transform. The book will give you an opportunity to understand the global principles used in production, identify the "bottlenecks" of the flow, and even transfer new approaches to your personal life.

WHO IS THIS EDITION FOR?

For everyone interested in entrepreneurship, for business owners and managers, and for everyone planning to start their own business.

WHY THIS BOOK

The authors do not offer ready-made business advice, but present a fascinating story about people trying to understand what drives their world and how to improve this process.

ABOUT THE AUTHOR

Eliyahu Goldratt is a scientist, educator, thinker, and business guru. He is the author of the Theory of Constraints, which describes the concept of continuous process improvement to achieve a goal. He holds a master's and doctorate in philosophy from Bar-Ilan University.