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What can make every person say "yes"? How to convince people and avoid unwanted influence? Find the answers on the pages of this book, which instantly became a world bestseller. Its author describes the methods and laws of psychological pressure and creating competition. Using vivid examples from life, Robert Cialdini gives unique advice on how to eradicate the victim syndrome in yourself and not get hooked on obsessive advertising, as well as learn to convince yourself and get what you want.
This book, which has long become a textbook for managers
